What is Business Analysis?

And why do I need it?

Business Analysis (or BA) can take on a number of flavors, but mostly falls into three distinct areas:

  • Customer/Revenue Analysis
  • Sales Analysis
  • Competitor Analysis


Customer and Revenue Analysis


This is the practice of looking at who your customers are, what they've bought from you in the past, where they are located, and how much you make from them.  This analysis brings together many pieces of data you probably already have in your business system, but does so in a way that gives you insight about who you sell to and what products are the most profitable.  Are your customers mostly middle-class families who prefer generic brands, or white-collar executives who spend more, but with fewer Customersvisits?  Which products make the most profit margin? Could it be your lowest cost items?  Do your customers tend to come from a single geographic or demographic area?  These are questions that when answered, help you to device marketing plans that target your most profitable customer segments.


Sales Analysis

This is similar to Customer and Revenue Analysis, but centers around your products rather than your customers.  Which products sell trendthe best, and when? Are there supply-chain problems? What about turnaround?  Knowing your products and how they perform helps you to know what to carry and in what quantities.





Competitor Analysis

Do you know who your real competitors are?  Do you know who's customers you should be targeting, and whose you should be leaving alone?  A good competitive analysis tells you about your competitors and why your customers go to them instead of you.  It will help you clarify your message and focus your efforts on those customers who are of the highest value to you as well as know which customers you should let go.


We can help you with any or all of these type of analysis at very competitive rates.  Let us know if you are interested.

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